That is revenue, except…
They are unwilling to spend much on creating the channel. Think of it this way. You are in a new city looking for a good hotel tonight and completely tired. You want a hotel with good polished interiors and a comfortable bed. The problem arises when you are looking for all of it but are on a tight budget.
We are not implying that you should spend a lot but there are a few ground basics that will help you a lot in the long run.
Let’s dive into that right away…
